Two Crucial but Often Overlooked Rules for Creating an Inspirational Vision Statement
It is practically a given that a company should have a formal vision statement. Like any leadership tool, it is only effective if it is done right. Research over the past three decades consistently demonstrates that a vision statement can improve organizational performance as well as individual follower performance, but only if the vision contains certain characteristics. This article focuses on two often overlooked ground rules for creating a great vision statement—stating the purpose of the organization and describing the organization’s unique purpose. Actual vision statements illustrate these characteristics. Read the article here in the CEO Refresher.
Study Supports Vision Statement Impact
A new study by Slack, Orife, and Anderson (2010, International Journal of Management) confirmed the impact of corporate vision statements. Over 900 employees of a high tech organization completed two surveys, once after a new corporate vision statement was developed and again a year later. Employees were more satisfied when their department’s management was committed to the vision statement. This relationship still existed after a year, indicating the long-term impact of communicating and implementing an effective vision statement. http://www.internationaljournalofmanagement.co.uk/2010/2010-3.html#a3
VisionPlex® Used in Maastricht University Study
Visiontelligence partnered with Maastricht University on a study. Over 50 vision statements were rated by entrepreneurial CEOs using VisionPlex®. The findings indicated that:
We are proud to have had the chance to work with Maastricht University researchers. This study tells us that it doesn’t matter what a consultant tells you about your vision statement. If the leader and employees’ think the vision statement is inspirational, then you will get the impact that you are looking for.
VisonPlex® is an effective tool to measure perception gaps and offers great potential to take founders where they want to go. VisionPlex® lets entrepreneurs achieve their firm goals more efficiently and effectively.
- Daniel Zaleski, Masters Student in Entrepreneurship and Small- and Medium-sized Enterprises Management